Spare Parts & Service Chaos – When Winter Tells the Truth Published by Radical Life Studios Winter is when the industry sobers up.Summer is for marketing.Winter is for reality. Riders drop their bikes off for service – and wait.Eight weeks for a brake lever.Ten weeks for […]
The world of mountainbiking is changing — from YT’s comeback to a global trail boom. The mountainbike world is in motion.YT Industries is back under founder Markus Flossmann — and his bold move could reshape the brand’s future.But while the bike industry struggles with consolidation, overproduction, […]
Why a grassroots browser tool outperforms multi-million-dollar MTB platformsPublished by Radical Life Studios / MTB Report It’s not the biggest platform. Not the slickest. And not even an app. But TrailRadar.org hits a nerve—because it solves a problem most riders barely know exists: Where can you […]
The EU is investing billions in bike infrastructure – but when it comes to mountain biking, most cities remain silent. Why? And what can we really do? Published by Radical Life Studios / MTB Report The message is clear: the EU wants us to ride. Not […]
Official comeback, new dealer network – and a community that isn’t convincedPublished by Radical Life Studios / MTB Report YT has spoken.After months of silence, unanswered orders, closed shops, and a storm of rumors, Markus Flossmann has announced the next phase of the brand’s revival: a […]
Broken promises, angry fans, and a founder under firePublished by Radical Life Studios / MTB Report YT once stood for direct-to-consumer rebellion: performance bikes, edgy marketing, no middlemen. The Forchheim-based brand had hype, heart, and hardcore fans. But by mid-2025, the dream derailed. Insolvency, layoffs, chaos. […]
New tech, new brands, new mindset – why the coming year could change everything.Published by Radical Life Studios / MTB Report 2025 exposed the truth: overpriced bikes, oversold promises, overwhelmed customers – and yet, a community more alive than ever.Now, all eyes turn to 2026 – […]
How the bike industry polishes its green image – and why that’s not enough.Published by Radical Life Studios / MTB Report “Sustainability” has become the industry’s favorite word.Every brand claims to be “eco-friendly,” “carbon neutral,” or “recycled.”But look behind the slogans and you’ll see the truth: […]
Between tech, craft and cost pressure – the global race to shape tomorrow’s bike industry.Published by Radical Life Studios / MTB Report Mountain biking used to be a symbol of Western engineering.Today it’s a global product – designed in California, manufactured in Asia, sold in Europe.2025 […]
Because likes don’t build trails – and integrity doesn’t need a hashtag.Published by Radical Life Studios / MTB Report In a world of selfies, sponsorships and polished edits, it’s easy to forget what mountain biking is really about: passion, sweat and dirt.2025 marks a shift in […]
Why parks are no longer enough – and what truly matters now.Published by Radical Life Studios / MTB Report Europe is changing – and so is the way we ride.Where bulldozers once carved bike parks into the landscape, a deeper movement is growing: trail culture.A community-driven […]
Two worlds, one goal – and the question of who truly rides for adventure.Published by Radical Life Studios / MTB Report A few years ago, it was simple:If you wanted dirt, you rode MTB.If you wanted tarmac, you rode road.But somewhere in between, a new species […]
How Cube became the people’s brand – and why that’s no accident.Published by Radical Life Studios / MTB Report Cube divides opinion.For some, it’s the benchmark for value. For others, the discount version of a premium dream.Love it or not – Cube achieved what few European […]
Why more riders are switching off the motor – and what it means for the future of mountain biking.Published by Radical Life Studios / MTB Report Sometimes you have to lose something to realize its true value.That’s exactly what’s happening in 2025 with the classic mountain […]