The world of mountainbiking is changing — from YT’s comeback to a global trail boom.
The mountainbike world is in motion.
YT Industries is back under founder Markus Flossmann — and his bold move could reshape the brand’s future.
But while the bike industry struggles with consolidation, overproduction, and rising costs, something powerful is happening out on the trails.
From Canada to Slovenia, from the Alps to New Zealand, new parks and volunteer-built trails are turning mountainbiking into a worldwide movement.
Communities, riders, and small brands are proving: passion still beats profit.
In this episode:
YT’s comeback story and Markus Flossmann’s direct words to the community
How the trail culture is growing globally — from Europe to Asia
The brands that stay strong: Cube, Santa Cruz, Specialized, Orbea, Voodoo & more
Why 2026 could become the most exciting MTB season in a decade
No responses yet